Are Marketers keeping up with the market? The landscape is changing rapidly and marketers need to change along with it. Now more than ever, they need to play a critical role in helping their companies not only survive, but thrive. That’s why we (at Prophet) are committed to transforming the work of marketing: ensuring marketing is no longer just about ads and spreadsheets, rather is about creating bigger ideas, relevant offerings, engaging experiences, and new opportunities.

Are Marketers keeping up with the market?

The landscape is changing rapidly and marketers need to change along with it. Now more than ever, they need to play a critical role in helping their companies not only survive, but thrive. That’s why we (at Prophet) are committed to transforming the work of marketing: ensuring marketing is no longer just about ads and spreadsheets, rather is about creating bigger ideas, relevant offerings, engaging experiences, and new opportunities.

Permalink

How Brands Were Born: A Brief History of Modern Marketing The “Mad Men” era of the 1960s was a Cambrian explosion of brands — from cigarettes to soap — that have come to define modern marketing. Understanding how those marketing campaigns began helps to explain why branded products are so ubiquitous today. (thanks for the link Paul)

How Brands Were Born: A Brief History of Modern Marketing

The “Mad Men” era of the 1960s was a Cambrian explosion of brands — from cigarettes to soap — that have come to define modern marketing. Understanding how those marketing campaigns began helps to explain why branded products are so ubiquitous today.

(thanks for the link Paul)

Permalink

Now that everyone loves them, early adopters and forward thinkers want to know what is next for the infographic. Is this just the beginning of a visual revolution, or have they already jumped the shark? This is an important question, especially for those who are making large investments in the medium, such as publishers and marketers. (via The Future of Infographics)

Now that everyone loves them, early adopters and forward thinkers want to know what is next for the infographic. Is this just the beginning of a visual revolution, or have they already jumped the shark? This is an important question, especially for those who are making large investments in the medium, such as publishers and marketers. (via The Future of Infographics)

Permalink