*Each Monday, Prophet’s Chief Curator and Provocateur, Andy Stefanovich, or a member of our innovation team shares an on-ramp to Monday with Prophet employees across the globe. We’d like to share the inspiration and expand the footprint of these weekly jump starts by sharing them here. This week’s post was written by Joanna Chow in our Chicago office. Happy Monday!
Randy Sarafan, technology editor for Instructables, has created an earth shatteringly incredible machine. In an effort to lower energy, Sarafan has crafted a wearable lamp device that only illuminates when the user’s eyes are open. When Randy blinks or closes his eyes, the light goes out, when he opens his eyes, the light comes back on. While the device is currently only utilizing his desk lamp and is haphazardly activated through electrodes connected to his face, the Energy Saving Light will soon revolutionize worldwide energy consumption. Just give it a minute. Trust us.
All jokes aside, the device does, in fact, work. And it brings up a very interesting point about the potential of discovery through the deconstruction of a problem down to the very basic of parts or principles. Randy’s little experiment was a tongue-in-cheek creation to celebrate Earth Day. Taking the broad environmental initiative of reducing energy consumption, Sarafan broke down one of the most elemental issues: the energy devices consume when those devices are not in use. (in this case, even down to the relationship between blinking and reading). Why should a TV be left on when no one’s in the room? Why should your iPhone screen stay illuminated when you’re not using it? Why should a light stay on when your eyes are closed?
Sure, there are more practical approaches to combating the waste of energy, but Sarafan’s approach teaches us a valuable lesson about solving big problems. Often we are swayed to focus on the biggest pieces of a given issue in an attempt to quickly find solutions and do the most good with the least risk. There are no lower limits to innovation – every bit counts. When we set objectives too high (i.e. solving the world’s energy issues) we are setting ourselves up for failure.
Let’s take a different example. Think about a manufacturer of bottled water. Their big problem would be: how do we continue to drive revenue from a product who’s packaging is the largest expense – compounded by the fact that expensive packaging is also filling up landfills and creating a barrier to usage? One solution is discovered through looking at the most discreet elements of the product. Aquafina is in the business of selling H2O. Yet by looking at the actual material that moves their product, they found a way to save money on materials, and solve a big issue. Through reducing the amount of plastic they use for the bottle and cap by even the smallest amounts, Aquafina made a positive environmental impact and lowered manufacturing costs.
By deconstructing the problem, looking at each physical, functional and even emotional element – notice Sarafan’s humor in the face of an overwhelming social concern – we find that solutions can live in the most unlikely places. By leaving no stone unturned and forcing ourselves to look at the smallest pieces of the puzzle, we become open to new sources of inspiration.
What might you gain by zooming in on the most discreet elements of your business? What’s your version of making the bottle-cap smaller? How can you take a lighthearted approach to bigger problems?


![Venezuela’s University of Momboy started an ambitious program to promote “reading, health, and sustainable development” in remote Andean villages. Using a very basic approach, mules loaded with books that travel to remote Andean villages, the group is promoting access to something as basic as knowledge. One of their key objectives is to “develop the child and adult farmer, not only as mere reader and consumer of information, but also capable of producing, narrating and writing.”
The bibliomulas, or book mules, are the equivalent to book mobiles – mobile libraries that take books to villages without access to libraries. Except in this case, the bibliomulas go to villages without access to roads.
The founders, Roberth Ramirez and Jose Luis Briceño were interviewed for an innovation award from “America Learning Media” discussing some of the challenges of the Bibliomulas program. They face many of the same challenges most corporate innovators face. Here are a couple of excerpts from the interview (courtesy of Google Translate).
The group discussed, among other challenges, the difficulty of getting buy-in for a program that others viewed as too idealistic and unrealistic. Through passion and perseverance, the group illustrated the purpose driven benefits of the bibliomulas program. “El promover la lectura en las comunidades y especialmente en niños, fortalecer la educación rural, potenciar la relación comunidad – escuela, el estimulo a la creatividad y apoyar la actualización de los docente rurales; nos brinda la oportunidad de imaginar una mejor realidad.” [Roughly translated: “Promoting reading in communities and especially in children, strengthens rural education, enhances community relations, and stimulates creativity, giving us the opportunity to imagine a better reality.”]
The group also discussed the obstacle of constant innovation and continuous improvement, going beyond books to create “Bibliomulas 2.o” (could not resist). Since its inception, the program has expanded beyond books to include cybermulas, mules loaded with laptops, projectors, and mobile phones that access the internet through wireless connections. (I very cool marriage between high tech and low tech).
The founders, when sharing their passion for the program, paraphrase Argentinean Poet Jorge Luis Borges: “Sin duda, la lectura es el descubrimiento más grande y hermoso que ha tenido el hombre, ya lo decía Jorge Luis Borges: la lectura es la mejor de las conquistas del hombre. De tal manera, que llevar la lectura a un niño lo va a convertir en otro ser humano distinto a su padre, que en la mayoría de los casos no sabe leer.” [“Without doubt, reading is the largest and most beautiful discovery…reading is the best of men’s achievements. Thus, to take reading to a child is going to make another human being different from his father, who in most cases (does) not read.”]
Check out their blog here - (http://bibliomulasuvm.blogspot.com/) And think about what new innovations you can create through the marriage of old and new technologies.
*Each Monday, Prophet’s Chief Curator and Provocateur, Andy Stefanovich, or a member of our innovation team shares an on-ramp to Monday with Prophet employees across the globe. We’d like to share the inspiration and expand the footprint of these weekly jump starts by sharing them here. This week’s post was written by Geof Hammond in our Richmond office. Happy Monday!](http://24.media.tumblr.com/tumblr_m2zt3nsbkh1qghdr4o1_500.jpg)


